Advertising in SwypeCast

SwypeCast has its own ad space: between your clips run your ads, for sponsors, partners or your own offers. There are no third-party ad networks and no third-party tracking.

The three building blocks

• Advertiser: who advertises, with name, contact person and address. The name appears as the label in the player ("Ad · Muster AG") and in the report.
• Creative: the ad clip itself, a video or audio + image, optionally with a button.
• Campaign: when, how often and in which stories a creative runs, with a goal (impressions or run time).

The Advertising menu has two tabs: Campaigns and Creatives. You manage advertisers under Settings → Advertisers.

How an ad is served

1. In Settings → Advertising you set after how many clips an ad slot comes (for example every 4 clips). Without a value there is no advertising. Per story you can override it or switch it off.
2. When a viewer reaches an ad slot, SwypeCast picks a suitable campaign: it must be active, within its run time, have booked the story and not yet have reached its goal.
3. Campaigns with a higher priority come first. At equal priority a weighted draw decides, slowed down or sped up by pacing: a campaign behind its target is preferred.
4. The frequency cap limits how often the same campaign is shown to one person per session.
5. After two seconds of visible playback the impression counts.

What viewers see

The ad plays like a clip. Under the story title you see the label ("Anzeige" by default) with the advertiser's name. The Skip button appears at once, after a few seconds or never, depending on the setting. The ad's button leads to the landing URL.

Read on

• Create a creative
• Create a campaign
• Advertising settings
• Advertisers and reports